At Hello Sunshine, we are Savvy, Surprising and Spirited in every issue.

As the Sunshine Coast’s premium lifestyle magazine, Hello Sunshine is more than a magazine.

Savvy, Surprising and Spirited, we are passionate about connecting  community through stories that matter as well as shining a spotlight on the people, experiences and flavours that define our region.

We are passionate about telling authentic stories, unearthing hidden gems, and always celebrating local success over celebrity.

As an independent, locally-owned, quarterly lifestyle magazine, Hello Sunshine is brought to you by the same team behind our award-winning big sister publication IN Noosa Magazine.

We share wholesome stories, covering topics from local inspiring people to wellness, beauty, lifestyle, the arts, events and fashion. Our  “Everyone Has a Story: Conversations from the Sunshine Coast and Noosa” podcast hosted by John Caruso, takes you deeper into the lives and stories of the people who make up this beautiful community.

Our exclusive distribution model ensures that locals and visitors can access insights into local stories, passionately told, and our advertisers and supporters receive a strong return on their investment.

We also offer an authentic voice for the Sunshine Coast region. Our team provides the opportunity for businesses to speak to their target audience and gain greater awareness and interest. Through consultation and advertising, businesses can not only have their advertisements featured in the print and digital editions of the magazine as well as exposure on our social media channels, but have their products promoted through editorials and events.

Talk to us about how we can work together to support your business.

Want more? Read the latest full edition of Hello Sunshine Magazine here

Meet the Editor-In-Chief:

Deb Caruso

Deb Caruso

Publisher & Editor-in-chief

Since 2014, Noosa local and die-hard foodie, Deb Caruso has been passionately sharing Noosa’s stories. With a background in public relations, journalism and media spanning 25 years, she loves to connect readers with local brands and businesses. As Editor-In-Chief, Deb and her team distil all that Noosa has to offer inside the pages of every magazine. With an emphasis on local love, Deb INforms, INdulges and INspires with stories ranging from chef Q&A’s that tingle the taste buds, to personal stories of local triumph, and all there is to do and see in this beautiful place.

Meet the Hello Sunshine team

Each member of the Hello Sunshine team has extensive knowledge and background in their field. With this wisdom the team’s lively energy creates the spirit that drives Hello Sunshine. Want to speak to a member of the team? Contact us.

Deb Caruso

Deb Caruso

Publisher + Editor-In-Chief

Deb has almost 30 years’ experience providing strategic communications and brand reputation advice to clients in the government, business and not-for-profit sectors. She is passionate about Noosa and is an active member of her community, providing
PR to Slow Food Noosa and other clients. Her passion lies in working with small businesses and connecting community; as well as hanging out with her boys John and Maximus.

Paul Bird

Paul Bird


Paul is the Publisher and Director of IN Noosa Magazine. Enjoying a successful career spanning almost 40 years, working in media and corporate communications industries and more recently in the profit-for-purpose charity and business sector as an Independent Director and Corporate Advisor. A self-confessed Noosa tragic, he has been a regular visitor and ``sometimes`` resident over the past 25 years.

John Caruso

John Caruso

Writer + Podcaster

After 30 years in radio, John now runs the Conversations in Noosa podcast and in between being our writer, sanity checker, accounts manager, event MC, and delivery boy; he still spends time with his first love, radio. He records a daily Drive program for regional radio from home (often in his pyjamas) and has previously been a presenter on FoxFM Melbourne, Triple M Brisbane, SeaFM and ABC.


Carlie Wacker


Carlie Wacker is a presenter,
MC, freelance fashion writer and stylist. She is also the Fashion Editor for Hello Sunshine Magazine and keeps busy managing our social media pages, not to mention churning out stories regularly. She recently launched her own range of World of Wacker handmade polymer clay earrings.


Ali Smith

Design + Operations Manager

Ali is our go-to girl when it comes design, deadlines and digital.
An experienced graphic designer with nearly 20 years’ experience
in advertising, magazines and publishing, she brings creativity and efficiency to the team. When she’s not at her computer, you can find her on the water with her husband and three kids.


Shona Smith

Client Services Manager

From her early days working in the art room of major publications back in the 1980s, Shona has enjoyed a long career in media. When she’s not creating the stunning pages of IN Noosa Magazine, you’ll find Shona relaxing with her family and enjoying Noosa.


Georgia Beard

Writer + Content C reator

Georgia is a feature writer and storyteller exploring the triumphs and concerns of everyday people. With a Bachelor of Creative Writing and Publishing and a Minor in Journalism under her belt, she’s passionate about giving a voice to local communities. When she’s not out in the real world, she’s lost in a novel or writing one of her own.

GEOFF WARD (3)_bw copy

Geoff Ward


Geoff has spent his working life as a pharmacist and these days calls Noosa home. He played tennis competitively for 40 years and while his wife Rachel runs Lovely Things Gift Shop, Geoff has opted to be our ‘man on the streets’ taking over delivery and distribution of the magazines. He’s keen to meet you and to get to know you if you’re a business owner or operator who has one of our magazine stands.

Meet our Contributors

Get to know your Hello Sunshine Contributors who bring you our fresh dose of inspiring stories each edition.

Matt Golinski

Matt Golinski


Matt Golinski is a highly regarded chef with a passion for simple, produce-driven cuisine based on seasonal, fresh local ingredients. He is an active member of the Slow Food movement, a champion of artisan producers and a generous mentor to keen young chefs. He is the Food and Culinary Tourism Ambassador for the Gympie region; Ambassador and Advisory Executive Chef for Peppers Noosa; and a festival favourite.


Tony Cox


After 25 years of sniffing, swirling, spitting and slurping various vinous temptations our wine writer has decided that his future lies firmly planted on the consumption and storytelling side. Tony not only still enjoys consulting about wine and other beverages but is now part of the successful Kate Cox Real Estate Team at Reed & Co. Estate Agents.

Helen Flanagan

Helen Flanagan

Travel + Lifestyle

Noosa’s sophisticated charm, vibrant food culture and the magnetism of a subtropical paradise surrounded by national parks, inveigled Helen’s manic world and flipped it on its side. She pursues the good life with gusto, instinctively understanding the joys of travel, the art of story-telling, a candid review and surviving another reno whilst thriving on the motto Live Laugh Love!

Bec MARSHALL headshot_web

Bec was a television and newspaper journalist for 18 years before she swapped newsrooms for boardrooms handling media relations, communications and marketing, brand and reputation, event management, content strategy and community engagement, with the odd emergency incident thrown in. Give Bec a laptop, a (strong black) coffee and someone to talk to and a great story will be unearthed.

Bec Marshall

Pete Goodlet-1

Pete Goodlet

Gardening + Arts

Artist, landscape designer and man about town, Pete brings his love of gardens, design and all things green to IN Noosa. Having worked with design greats Rick Eckersley and Jamie Durie and having been featured in all the top mags, Pete finally realised his lifelong dream of moving to Noosa. He runs artist’s retreat and BnB Boheme Peregian Beach together with Dave and Oscar Wilde (the dog).

Jenny Swaine

Jennifer Swaine


A born storyteller and connector of people, Jennifer works with a number of SME's looking after their branding, marketing strategy, communications, PR and events.

As the Chair of the Sunshine Coast Business Awards, Vice President of the Sunshine Coast Chamber Alliance and a Non-Executive Director of Visit Sunshine Coast, Jennifer proactively engages with the businesses that make up the fabric of this great region and actively promotes, connects and collaborates with others to promote and increase the profile of the greater Sunshine Coast.

Meet our Photographers

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