At Hello Sunshine, we are Savvy, Surprising and Spirited in every issue.

As the Sunshine Coast’s premium lifestyle magazine, Hello Sunshine is more than a magazine.

Savvy, Surprising and Spirited, we are passionate about connecting  community through stories that matter as well as shining a spotlight on the people, experiences and flavours that define our region.

We are passionate about telling authentic stories, unearthing hidden gems, and always celebrating local success over celebrity.

As an independent, locally-owned, quarterly lifestyle magazine, Hello Sunshine is brought to you by the same team behind our award-winning big sister publication IN Noosa Magazine.

We share wholesome stories, covering topics from local inspiring people to wellness, beauty, lifestyle, the arts, events and fashion. Our  “Everyone Has a Story: Conversations from the Sunshine Coast and Noosa” podcast hosted by John Caruso, takes you deeper into the lives and stories of the people who make up this beautiful community.

Our exclusive distribution model ensures that locals and visitors can access insights into local stories, passionately told, and our advertisers and supporters receive a strong return on their investment.

We also offer an authentic voice for the Sunshine Coast region. Our team provides the opportunity for businesses to speak to their target audience and gain greater awareness and interest. Through consultation and advertising, businesses can not only have their advertisements featured in the print and digital editions of the magazine as well as exposure on our social media channels, but have their products promoted through editorials and events.

Talk to us about how we can work together to support your business.

Want more? Read the latest full edition of Hello Sunshine Magazine here

Meet the Editor-In-Chief:

Deb Caruso

Deb Caruso

Publisher & Editor-in-chief

Since 2014, Sunshine Coast local and die-hard foodie Deb Caruso has passionately been connecting community through storytelling. With a background in public relations, journalism and media spanning three decades, Deb loves connecting readers with local brands and businesses while shining a light on the beautiful region she calls home. As Editor-In-Chief, Deb and her team scour the Sunshine Coast from the hinterland to the beaches, sharing the Savvy, Surprising and Spirited stories of Sunshine Coast locals from up-and-coming artists and entrepreneurs to sensational fashion, food and flavours from Caloundra to Noosa.

Meet the Hello Sunshine team

Each member of the Hello Sunshine team has extensive knowledge and background in their field. With this wisdom the team’s lively energy creates the spirit that drives Hello Sunshine. Want to speak to a member of the team? Contact us.

Deb Caruso

Deb Caruso

Publisher & Editor-In-Chief

Deb has almost 30 years’ experience providing strategic communications and brand reputation advice to clients in the government, business and not-for-profit sectors. She started IN Publishing to connect the community through storytelling and is passionate about working with small businesses in the region. She loves hanging out with her boys John and Maximus - and snuggling her pussycat, Timmy.

Paul Bird

Paul Bird


Paul is the Publisher and co-Director of IN Publishing. He has enjoyed a successful career spanning almost 40 years working in media and corporate communications industries and more recently in the profit-for-purpose charity and business sector as an Independent Director and Corporate Advisor.

John Caruso

John Caruso

Writer, Podcaster & MC

After 30 years in radio, John now runs the Everyone Has a Story: Conversations from the Sunshine Coast and Noosa podcast and in between being our writer, sanity checker, accounts manager and event MC; he spends time with his first love, recording a daily Drive program for regional radio and raising his son Maximus.


Rebecca Jamieson Dwyer

Hello Sunshine Magazine Editor + Senior Content Creator

Rebecca is a magazine editor and writer with over a decade’s experience in the industry and a passion for connecting people and brands through storytelling. She writes and edits stories for both magazines, oversees our digital content, and works closely with our team of freelance contributors to help bring each edition to life. Outside of work, you might find her exploring the Coast’s cute hinterland towns, moseying down a forest track, or hanging out at the beach with her husband, two small kids and rambunctious sheepdog.


Ali Smith

Design & Operations Manager

Ali is our go-to girl when it comes design, deadlines and digital. An experienced graphic designer with more than 20 years’ experience in advertising, magazines and publishing, she brings creativity and efficiency to the team (well, she tries!). When she’s not at her computer, you can find her on the water with her husband and three kids.

Jakki Headshot JG 2018

Jakki Goodall

Business Development Manager

With 30 years' experience in Marketing, Advertising, Sales and Promotions and an MBA, Jakki loves to develop local businesses which can be seen through her position on the Executive of the Maroochydore Chamber of Commerce as well as other local networks.


Georgia Beard

Writer & Content Creator

Georgia is a feature writer and storyteller exploring the triumphs and concerns of everyday people. With a Bachelor of Creative Writing and Publishing and a Minor in Journalism under her belt, she’s passionate about giving a voice to local communities. When she’s not out in the real world, she’s lost in a novel or writing one of her own.

Jodie BW

Jodie Cameron

Marketing Co-Ordinator

Jodie is a city-turned-country-turned-coastal chick. With a degree in Journalism & PR and a passion for pulling together events with flair. Her 15+ years’ experience is diverse (including launching a macadamia nut farm)! In her spare time, she’s beachside with her two tiny treasures and furry love Staffy x Red Cattle dog, Rudi.

Michelle IMG_6817 BW

Michelle Tait


Michelle has a Bachelor of Business plus 30+ years’ Admin experience in both private and government sectors. She loves all things local, has a creative flair as a handbag designer and is passionate about sustainable fashion. She loves exploring the region with hubby Ian and puppo Daisy aka “Pocket Rocket”.

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Chloe Knight

Marketing Intern

Chloe will soon graduate with a Business degree and Double Major in Marketing and Design from the University of the Sunshine Coast. She grew up surfing, skating and swimming and is fuelled by a love for market research and social media an acai bowl here and there. Chloe is eager to ride the next wave of innovation in the dynamic world of marketing.


Millie Robson


Millie recently completed a Bachelor of Design and now works as a freelance designer. After spending her youth across the UK, USA, and Australia, she has called the Sunshine Coast home for almost a decade. Naturally creative, Millie is passionate about graphic design and finds joy in sewing, cooking, and spending time at the beach.

Meet our Contributors

Get to know your Hello Sunshine Contributors who bring you our fresh dose of inspiring stories each edition.

Matt Golinski

Matt Golinski


Matt Golinski is a highly-regarded chef with a passion for simple, produce-driven cuisine based on seasonal, fresh local ingredients. He is an ambassador for the Slow Food movement, a champion of artisan producers and a generous mentor to keen young chefs. When he's not cooking up stories for IN Publishing you'll find him at food festivals or giving back to the many charities he supports.

Sunshine Coast Business Awards  2019

Jennifer Swaine


A born storyteller and connector of people, Jennifer works with a number of SME's looking after their branding, marketing strategy, communications, PR and events. As the Chair of the Sunshine Coast Business Awards, Vice President of the Sunshine Coast Chamber Alliance and a Non-Executive Director of Visit Sunshine Coast, Jennifer proactively engages with local businesses on a daily basis.


Carlie Wacker

Writer + MC

Carlie has spent the last 30 years in the media and entertainment industry. She is a passionate storyteller and writer, event MC, ambassador for local businesses, owns her own fashion label, Wacker Clothing Company, and is dog-obsessed.

Helen Flanagan

Helen Flanagan

Travel & Lifestyle

Noosa’s sophisticated charm, vibrant food culture and the magnetism of a subtropical paradise surrounded by national parks, inveigled Helen’s manic world and flipped it on its side. She pursues the good life with gusto, instinctively understanding the joys of travel, the art of story-telling, a candid review and surviving another reno whilst thriving on the motto: Live Laugh Love!


Tony Cox


After 25 years of sniffing, swirling, spitting and slurping various vinous temptations our drinks writer has decided that his future lies firmly planted on the consumption and storytelling side. Tony not only still enjoys consulting about wine and other beverages but is now part of the successful Kate Cox Real Estate Team at Reed & Co. Estate Agents.


Jackie Hillegers


Jackie holds Mindfulness Workshops, teaches Mindful Photography and is a Holistic Integrated Creative Arts Therapist & Holistic Counsellor. Her passion is working with children and teens to help them reduce stress and anxiety and increase their self-love. She loves to create art and learn about the mind and brain from her Tewantin studio. For workshops visit


Ally Chuck

Fashion Editor

Stylist Ally Chuck has a certification in Styling from The Australian College of Professional Styling, brings a wealth of knowledge in trends and forecasting, and has years of experience managing busy retail stores. With her positive outlook, creative flair and lifelong passion for fashion, she loves working with the team to bring our fashion shoots to life by telling a story through clothes and accessories.


Nikki Fogden-Moore


Proud local and lover of the outdoors Nikki is a highly regarded leadership expert, author, and speaker dedicated to empowering individuals to reach their peak performance and achieve optimal wellbeing. Nikki has earned a reputation as a trusted advisor to high-profile executives, entrepreneurs and athletes - and through her books, coaching programs and podcast, she assists others in finding balance, vitality and success in all aspects of life.

Meet our Photographers

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