Savvy, Surprising and Spirited, we are passionate about connecting community through stories that matter as well as shining a spotlight on the people, experiences and flavours that define our region.
We are passionate about telling authentic stories, unearthing hidden gems, and always celebrating local success over celebrity.
As an independent, locally-owned, quarterly lifestyle magazine, Hello Sunshine is brought to you by the same team behind our award-winning big sister publication IN Noosa Magazine.
We share wholesome stories, covering topics from local inspiring people to wellness, beauty, lifestyle, the arts, events and fashion. Our “Everyone Has a Story: Conversations from the Sunshine Coast and Noosa” podcast hosted by John Caruso, takes you deeper into the lives and stories of the people who make up this beautiful community.
Our exclusive distribution model ensures that locals and visitors can access insights into local stories, passionately told, and our advertisers and supporters receive a strong return on their investment.
We also offer an authentic voice for the Sunshine Coast region. Our team provides the opportunity for businesses to speak to their target audience and gain greater awareness and interest. Through consultation and advertising, businesses can not only have their advertisements featured in the print and digital editions of the magazine as well as exposure on our social media channels, but have their products promoted through editorials and events.
Talk to us about how we can work together to support your business.
Want more? Read the latest full edition of Hello Sunshine Magazine here

Since 2014, Sunshine Coast local and die-hard foodie Deb Caruso has passionately been connecting community through storytelling. With a background in public relations, journalism and media spanning three decades, Deb loves connecting readers with local brands and businesses while shining a light on the beautiful region she calls home. As Editor-In-Chief, Deb and her team scour the Sunshine Coast from the hinterland to the beaches, sharing the Savvy, Surprising and Spirited stories of Sunshine Coast locals from up-and-coming artists and entrepreneurs to sensational fashion, food and flavours from Caloundra to Noosa.
Each member of the Hello Sunshine team has extensive knowledge and background in their field. With this wisdom the team’s lively energy creates the spirit that drives Hello Sunshine. Want to speak to a member of the team? Contact us.

Deb has almost 30 years’ experience providing strategic communications and brand reputation advice to clients in the government, business and not-for-profit sectors. She started IN Publishing to connect the community through storytelling and is passionate about working with small businesses in the region. She loves hanging out with her boys John and Maximus - and snuggling her pussycat, Timmy.

Paul is the Publisher and co-Director of IN Publishing. He has enjoyed a successful career spanning almost 40 years working in media and corporate communications industries and more recently in the profit-for-purpose charity and business sector as an Independent Director and Corporate Advisor.

After 30 years in radio, John now runs the Everyone Has a Story: Conversations from the Sunshine Coast and Noosa podcast and in between being our writer, sanity checker, accounts manager and event MC; he spends time with his first love, recording a daily Drive program for regional radio and raising his son Maximus.

Ali is our go-to girl when it comes design, deadlines and digital. An experienced graphic designer with more than 20 years’ experience in advertising, magazines and publishing, she brings creativity and efficiency to the team (well, she tries!). When she’s not at her computer, you can find her on the water with her husband and three kids.

With a media sales career spanning newspaper, radio, television and now magazines, and a few diversions along the way, Steven is passionate about connecting local businesses. On weekends, you'll find him drinking coffee or wine somewhere on the Coast with his wife, chasing his grandkids or working in his garden.

Pip has 30' years experience in magazine advertising and sales in both print and digital space. She loves supporting local business owners, being outdoors, walking or running in the Noosa National Park or being at the beach with Dave the dog, her hubby and twin kids.

Jodie is a city-turned-country-turned-coastal chick. With a degree in Journalism & PR and a passion for pulling together events with flair. Her 15+ years’ experience is diverse (including launching a macadamia nut farm)! In her spare time, she’s beachside with her two tiny treasures and furry love Staffy x Red Cattle dog, Rudi.

Michelle has a Bachelor of Business plus 30+ years’ Admin experience in both private and government sectors. She loves all things local, has a creative flair as a handbag designer and is passionate about sustainable fashion. She loves exploring the region with hubby Ian and puppo Daisy aka “Pocket Rocket”.

With a communication degree majoring in journalism and public relations, and over a decade in print media, Nicole loves the art of storytelling and the people power of journalism. When she’s not creating, you’ll find Nicole reading, at Pilates, or by the ocean with her husband, two children and two border collies.

Carlie has spent the last 30 years in the media and entertainment industry. She is a passionate storyteller and writer, event MC, ambassador for local businesses, owns her own fashion label, Wacker Clothing Company, and is dog-obsessed.

Elizabeth has a passion for writing, editing, publishing, and photography and is in her final year of a Bachelor of Creative Industries at UniSC. She is a writer and editor for the university's newspaper, The Student Correspondent, where she creates and edits articles while working collaboratively within a creative team.

Helen brings 20+ years of creative experience, transforming complex ideas into clear, engaging visual communication across private and government sectors. Off the clock, you'll find her walking in nature, cycling with her husband, gardening paddling on the Noosa River or enjoying a cocktail at home with her cats.
Get to know your Hello Sunshine Contributors who bring you our fresh dose of inspiring stories each edition.

Noosa’s sophisticated charm, vibrant food culture and the magnetism of a subtropical paradise surrounded by national parks, inveigled Helen’s manic world and flipped it on its side. She pursues the good life with gusto, instinctively understanding the joys of travel, the art of story-telling, a candid review and surviving another reno whilst thriving on the motto: Live Laugh Love!

Matt Golinski is a highly-regarded chef with a passion for simple, produce-driven cuisine based on seasonal, fresh local ingredients. He is an ambassador for the Slow Food movement, a champion of artisan producers and a generous mentor to keen young chefs. When he's not cooking up stories for IN Publishing you'll find him at food festivals or giving back to the many charities he supports.

After 25 years of sniffing, swirling, spitting and slurping various vinous temptations our drinks writer has decided that his future lies firmly planted on the consumption and storytelling side. Tony not only still enjoys consulting about wine and other beverages but is now part of the successful Kate Cox Real Estate Team at Reed & Co. Estate Agents.

A born storyteller and connector of people, Jennifer works with a number of SME's looking after their branding, marketing strategy, communications, PR and events. As the Chair of the Sunshine Coast Business Awards, Vice President of the Sunshine Coast Chamber Alliance and a Non-Executive Director of Visit Sunshine Coast, Jennifer proactively engages with local businesses on a daily basis.

Jackie holds Mindfulness Workshops, teaches Mindful Photography and is a Holistic Integrated Creative Arts Therapist & Holistic Counsellor. Her passion is working with children and teens to help them reduce stress and anxiety and increase their self-love. She loves to create art and learn about the mind and brain from her Tewantin studio.

Rebecca is a magazine editor and writer with over a decade’s experience in the industry and a passion for connecting people and brands through storytelling. Outside of work, you might find her exploring the Coast’s cute hinterland towns, moseying down a forest track, or hanging out at the beach with her husband, two small kids and rambunctious sheepdog.

A graduate communications student at UniSC, majoring in Journalism and Graphic Design, Ida has a passion for storytelling, exploring her creative side through design and content creation. In her spare time, you might find her at her local yoga studio, crocheting on the porch or walking her dog Ruby through the bushland she calls home.

Melanie is a passionate storyteller with 17 years of experience in journalism, communications, and PR. When not writing, she can be found beachside attempting to further her ‘murfer’ (mother who surfs) career, in a remote camping location or cheering her kids on from the side of the sport’s field.
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