Room to Prove it at LuxeGym
No brochures. No guesswork. Just real gear, real flooring, and a straight answer before you build. Words by John Caruso
Ask Jason Robertson why LuxGym’s showroom exists and he won’t talk about square footage or sketches. He’ll talk about who walks through the door – and why they need to touch the equipment, not just look at it.
“The purpose of why we built it was so there’d be something local, set up like a gym, so people could see exactly what spaces we can create,” Jason says. It’s a working facility rather than a display case, and that’s not just semantics.
A brochure can tell you a squat rack is commercial grade. Standing on the flooring and pulling the bar out of the rack tells you something a spec sheet never will.
So who’s coming through? Architects and interior designers are regular visitors, and for good reason. Specifying a fitness space from a supplier’s website is a guessing game – dimensions on a page don’t tell you how a room will feel once it’s fitted out and in use.
At LuxGym, they can walk a finished space, understand how equipment, flooring and layout work together, and take that certainty straight into a client brief. Luxury homeowners make up the second group, and Jason has strong views on where their projects usually go wrong. Too often, a home gym gets treated as whatever’s left over once the rest of the house is designed – a narrow room off the garage, a low-ceiling corner nobody else wanted.
“We’re passionate about having those conversations early on new builds,” he says, and that’s the pitch to anyone building their own home: bring the gym into the design conversation at the same stage as the kitchen or the ensuite, not as an afterthought bolted on at the end.
Walk the showroom first, and it stops being an abstract idea and becomes a real reference point – this is what performance flooring underfoot actually feels like, this is how a rack sits in a room this size.
The third group is schools and clubs, and it’s here that the showroom acts less like a display room and more like a training venue. Jason has noticed a shift in how schools are resourcing sport: PE teachers are being joined by dedicated strength and conditioning staff, as schools invest more seriously in athlete development.
“They’re levelling up, and that’s good for students and for their performance,” he says.
A handful of Gold Coast private schools are currently working through that process with LuxGym, trialling equipment before committing – including the brand’s custom logo turf, which lets a school’s colours and crest become part of the training surface itself.
Other schools are considering the opportunity to bring an entire team up to train in the space rather than sending a single staff member to review a spec sheet.
“It gives them a purpose to come and get hands-on, not just a look,” Jason says – treating a facility visit as an actual session rather than a walkthrough can change the entire conversation.
The client list doesn’t stop at those three groups. When two strength and conditioning coaches travelling with the Sydney Kings checked into Brisbane’s Amora Hotel, they weren’t there by accident.
“They cancelled a stay at another hotel to stay at the Amora, because of the gym we’d set up,” Jason says.
A basketball squad picking a hotel on the strength of its weights room is an unusual endorsement for a fitness fit-out business – but it’s become a familiar one for LuxGym. That project keeps paying off with high-end hotels from Brisbane planning visits to experience the showroom.
The general manager who oversaw the Amora fit-out has since moved to Sofitel – a group holding contracts with the NRL and AFL – and is now bringing LuxGym in to look at what a similar standard could bring to their properties. Proof that a good fit-out sells itself.
Body corporates are emerging as a similar target. As more apartment and residential developments treat a gym as a drawcard for buyers and tenants rather than a compliance box, the same questions architects and homeowners ask apply just as much to a shared building amenity: will people use this, and will it still look and perform well in five years?
What ties all these visitors together is the same instinct – nobody wants to commit to a room based on a brochure alone. Jason’s team brings decades of experience as coaches, installers and tradespeople to the table, and that shows up in the detail: equipment chosen for how it holds up under real use, flooring specified for grip and impact, layouts planned around how a space gets trained in rather than how it photographs on handover day.
The team can also offer customised joinery for locker rooms and locker locks, servicing Australia’s largest corporate offices and fitness facilities, through sister business, Locksmart Australia. Professional 3D renders back up every project once a client is ready to commit, so there’s a clear, precise picture of the finished space before a wall goes up. But the showroom exists for the step before that – the moment when someone needs to know, not guess, whether a space is going to work for them.
Whether that’s an architect or designer confirming a spec, a family finally giving the gym a considered place in the floorplan, or a school bringing a whole squad up for a session, the answer Jason’s chasing is the same one every time: come and use it before you build it.
We’re fortunate to have that facility right on our doorstep. The showroom is based locally at Cooroy, which means anyone weighing up a fit-out doesn’t need to travel to Brisbane or further afield to put the equipment through its paces – it’s only a short drive away.
Call Jason on 0417 77 44 88 to book an appointment to experience what a LuxGym really feels like.
